When Randy Boileau founded Boileau Communications Management, LLC in 2005, he held a broad vision for the practice that included not only traditional public relations, but also strategic, internal and marketing communications. Now in our 17th year of business, our services have continued to diversify to include: Brand strategy Integrated, full service marketing Recruitment and people strategy […]
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SpinTech MRI
As a small medical device start-up, the SpinTech MRI came to us with a name, a pitch deck, a basic website, and a revolutionary product they hoped would change the world of MRI. After working with them for a few years to craft their brand messaging from the ground up, they were about to step into the role of a full medical device research and development product support company. In the midst of this newfound complexity, their branding and messaging needed a refresh.
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Good Writing Starts with Empathy
In spite of so many shared societal experiences over the past two years, our connection to one another feels low on the ground these days. We all felt the same exhaustion and experienced the same pandemic stress, yet we have a hard time recognizing that our neighbors felt the same way. We’ve hit a communications […]
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Boileau Communications Hires James Tock as Web & Digital Specialist
Holland, MI—Boileau Communications, a communications and marketing firm in downtown Holland Michigan, recently hired James Tock as a web developer and digital specialist. In his new position, he’ll be managing and building their clients’ web presence and strategy.
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Boileau Communications Hires Nate Knobloch as Graphic Designer
Boileau Communications, a strategic communications firm in Holland, MI, recently hired Nate Knobloch as a Graphic Designer. In his new position, Nate will help tell clients’ stories and solve complex communication needs through graphic design.
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Creative Dining Services
Creative Dining Services is a comprehensive food services partner specializing in college & university dining, corporate dining, senior living facilities and conference centers. CDS approached Boileau with a need for a website that clearly told their stories and engaged directly with their targeted industry segments.
As the sophistication of their digital marketing activities continued to increase, they also wanted a high-performance platform capable of supporting their digital advertising initiatives. The site needed to sync well with their digital advertising efforts and provide adequate data to accurately measure success.
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Boileau Communications Hires Rebecca Barth as Content Developer
Boileau Communications, a West Michigan strategic communications and consulting firm, has hired Rebecca Barth as Content Developer. In this role, she will be working with clients to develop blogs, releases and social campaigns to support their strategic objectives.
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Boileau Communications Hires Matt Nutile as Media Producer
Boileau Communications, a Holland-based strategic communications and video production firm, has hired Matt Nutile as Media Producer. In this new position, Nutile will support the firm’s rapidly-growing media production department.
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Why Kids Know What IYKYK Means and You Don’t
Children are acutely aware of how expansive the world is and how little they understand it. That’s a large part of what makes them fun to be around—they still have a lot to learn. Curiosity for kids is the default. Why is the sky blue? What makes that top spin? How do airplanes stay up […]
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Our Attention is Invaluable and We Give it Away for the Dumbest Reasons
Why taking control of your attention supply chain is critical to success in business. The Sirens of distraction are calling. Consider Supply & Demand Economics Let’s say your attention is a resource with a very limited supply (only ~8 hrs a day at a full time job) and it’s in extremely high demand from your […]
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