Marketing & Communications Strategy Agency

West Michigan’s premier communications & marketing agency

Boileau Communications is a marketing agency that develops pragmatic, strategic marketing communications plans and tactics designed to reach your business goals.

For businesses and nonprofits who need to communicate complex ideas or challenging stories, we provide the experienced, strategic marketing guidance and tools necessary to create effective understanding. Our clients choose us for our responsive service, thoughtful approach and excellence of work product. It’s a reputation we’ve worked hard to build over the past 15 years, and it’s a reputation that can only stand on the success of our clients.

Our Process

Discover

There are a lot of books, influencers, blog posts and ads trying to tell you who you are and what to do. We mostly listen. Discovery is uncovering the core desires of your stakeholders, understanding how your stories intersect, and putting words to the spirit and value that make your organization unique.

This might look like:

Interviews & Workshops
Market Research
Communications Audits
Stakeholder Surveys
Brand and Message Writing

Plan

Once you know where you are, where you want to be, and what stands in the way – we can help you map out a pragmatic and effective strategy to get you there. Tactically, we know what works, what’s snake oil, and what risks are worth taking.

This might look like:

Strategic Communications Planning
Marketing Strategy
Social Media Strategy
Digital Advertising Strategy
Public Relations Strategy
Crisis Communications Planning

Create

The part where you get to see your story come alive. In alignment with your strategy, our team will create marketing and communications tools that are intuitive to use and resonate with your audience.

This might look like:

Advertising Creative
Copywriting
Digital Marketing & Ad Management
Graphic Design
Managed Website Services
Public Relations & Media Training
Social Media Management
Video & Animation

Measure

In strategy development, we’ll help you set challenging, yet realistic measures to define success. We set weekly, quarterly and annual rhythms to review progress and modify tactics where necessary to stay on track.

This might look like:

Bi-weekly review sessions
Scorecard development
Monthly analytics reporting
SEO reporting and guidance

Kick Off Your Marketing Strategy Today

If you’re looking for a strategic marketing agency that can help you accomplish your business goals, give us a call or send us a message. We’ll get in touch with you shortly to schedule a time that’s convenient to you. And if you are close by, let us buy you a hot beverage and listen to your story.

Case Study: Volta Power Systems

Far more than a battery, Volta offers complete lithium ion power systems for almost any mobile application. Volta’s products are advanced, technical and revolutionary: a difficult combination for clear communication to audiences unfamiliar with automotive industry standards. Boileau was amped to come alongside Volta to help articulate their products in a way that customers and users across industries could understand while also debunking lithium ion myths and falsities.

Volta Power Systems